In 2002, Atlassian’s founders set conventional wisdom on its ear by launching a successful enterprise software company with no sales force. From Australia. Their first product, Jira, proved that if you make a great piece of software, price it right, and make it available to anyone to download from the internet, teams will come. And they’ll build great things with it. Today, a lot has changed. The organisation counts over 2,500 Atlassians (and growing) in seven locations, with products to help all types of teams realise their vision and get stuff done.